Ministry of Commerce rejected Huiyuan revealed six major content deals

Internal and external repercussions: the case of both M & A radical statement of foreign shock Journalist at Bingbing Ministry of Commerce on the 18th official release later on the 22nd bulletin, on the United States Coca-Cola Company (referred to as the Coca-Cola Company) and the China Huiyuan Juice Group Limited (Huiyuan Chinese firms) focus on anti-monopoly operator to declare the results for publication. Notice the detailed introduction, September 18, 2008 Coca-Cola Company to submit declaration of Materials, September 25, October 9, October 16 and November 19, Coca-Cola Company under the Ministry of Commerce called for the declaration of the supplementary materials. Lengthy review process, review the main elements include: (1) in concentration in the relevant market operator's market share and control of the market; (b) the relevant market, market concentration; (c) the operator to concentrate on market access, the impact of technological advances; (iv) the operator to focus on consumers and other relevant impact of the operator; (Friday) the operator to concentrate on the impact of national economic development; (vi) brand of Huiyuan fruit juice beverage market competition impact. Review is concluded, the Ministry of Commerce confirmed that will produce a lot of focus on the adverse effects of Chinese fruit juice industry is not conducive to the sustained and healthy development. At the same time, Ministry of Commerce introduction, the review found that in order to reduce the adverse effects of the Coca-Cola Company and the Ministry of Commerce on the additional restrictive conditions negotiations. Talks, the Ministry of Commerce on the review of the problems found in asking the Coca-Cola Company and put forward feasible solutions. Coca-Cola Company on the issues raised by Ministry of Commerce expressed his own views, and has proposed a preliminary solution, and the modification program. After assessment, Ministry of Commerce think Coca-Cola Company for the impact of competition issues raised by the relief program, still can not effectively reduce the concentration of the adverse effects. Finally, under the "anti-monopoly law," the twenty-eighth and twenty-ninth article, that the Ministry of Commerce, the operator has to concentrate excluded the effect of restricting competition, Chinese fruit juice drinks market will be effective competition and fruit juice industries have a negative impact on the healthy development of . Given the involvement of concentration of the operator did not provide sufficient evidence to prove that focus on the beneficial effects of competition arising from the adverse effects of lower than or consistent with the public interest, within the required timeframe, the Coca-Cola Company did not offer to reduce the adverse effects of possible solutions, Therefore, the decision to ban the operators to concentrate.